Accelerating RFID Sales with RedBeam: Insights from BlueStar Nation Podcast

Podcast Episode: The BlueStar Nation Podcast #243: Accelerating RFID Sales w/ RedBeam’s 

Our team was honored to join the BlueStar Nation Podcast to share insights on the future of RFID. As RedBeam VP of Sales Kevin Keith explained, customers have officially gone from RFID-curious to RFID-serious. Alongside Solutions Architect Kyle Stanford, the conversation centered on why demand for RFID has reached an all-time high and what that means for value-added resellers (VARs) and integrators seeking to expand their businesses.

Key Takeaways

• RFID adoption is accelerating: now is the time for VARs to get involved.
• Lower costs, improved reliability, and middleware make RFID easier than ever.
• ROI comes from preventing losses, improving visibility, and enabling automation.
• RedBeam empowers partners with tools, training, and ongoing revenue opportunities.

Now Is the Time for RFID

For decades, RFID was seen as futuristic or experimental. But today, the technology has matured:

• Lower costs – Tag and hardware pricing has dropped significantly.
• Improved reliability – Read rates and performance are far more consistent.
  Simplified deployment – Middleware solutions like RedBeam bridge the gap between hardware and enterprise systems.

As Kevin explained, the combination of affordability, ease of use, and clear ROI makes RFID a must-have for businesses that want real-time visibility.

From Curiosity to Serious ROI

One of the most prominent themes of the conversation: how to qualify an RFID opportunity compared to traditional barcoding.

Kyle highlighted that RFID excels when assets are high-value, high-volume, or high-movement. Unlike barcodes, which require line-of-sight scans, RFID readers can capture thousands of tags in seconds, making it ideal for:

• Manufacturing and logistics
• Warehouse and yard management
• Retail inventory
• Field service and equipment tracking

The ROI comes not just from efficiency, but from preventing costly errors like lost orders or missing assets.

The Role of Middleware

Hardware alone isn’t enough — data needs to be transformed into usable business insights. That’s where RedBeam’s middleware platform comes in:

• Connects RFID reads directly into ERPs, WMS, EMRs, and ITSM systems
• Offers flexible REST API integrations with 60+ back-office systems
• Cloud-hosted with SOC 2 Type 2 security compliance
• Easy to configure and scale without on-premises appliances

This “RFID Made Easy” approach allows VARs to deploy projects faster and with less risk.

Partner Enablement: Channel Made Easy

RedBeam’s strategy goes beyond software. Kevin and Kyle emphasized their commitment to helping partners succeed:

• Deal registration and margin protection through BlueStar
• Support at every stage, from site surveys to pilot projects
• Subscription revenue opportunities from renewals and expansions
• Training and educational content, including the All About RFID YouTube series

Whether a reseller is just starting with RFID or already an expert, RedBeam makes it simple to join the ecosystem and capture demand.

Real-World Use Cases

During the podcast, Kevin and Kyle shared unique examples of RFID in action:

• Retail – source tagging driven by Walmart mandates
• Healthcare – clinician/patient tracking and equipment management
• Logistics – trailer tracking with passive tags
• Hospitality – cruise ship luggage tracking

These diverse use cases show that RFID is no longer limited to traditional supply chain environments.

See How VARs Can Accelerate with RFID

Watch the full BlueStar Nation Podcast episode to hear Kevin and Kyle share tips on qualifying opportunities, proving ROI, and unlocking new revenue streams with RFID.

Ready to explore what RFID can do for your customers? Schedule a RedBeam Demo and see firsthand how easy it is to deliver scalable, profitable RFID solutions.